This page brings together a series of social-first concepts developed to support ongoing 14k, silver, and diamond product storytelling. I worked on a range of creative executions designed to highlight durability, wearability, and material distinction. This included a 14k-focused shoot styled in water to emphasize everyday durability, alongside a silver-led concept using frozen, ice-based visuals to convey a cool, icy aesthetic and refined texture. Custom tactile moments, such as a heated stamp pressed into ice, were developed to add visual interest for video content. The page also features diamond-focused social content, including an influencer collaboration with Toronto-based digital creator Lisa Corbo of 119 Corbo, captured as part of an editorial-style shoot to support diamond sales. Across these initiatives, my role centred on social creative development, content capture and editing, copywriting, and shaping how these ideas translated across social channels.