Mejuri

Mejuri is a global fine jewelry brand known for its modern approach to everyday luxury and community-driven storytelling. My primary focus was creating and leading the creative direction of the Instagram feed, one of the brand’s top channels for product sales. This included curating and executing professional shoots for social, capturing and editing content, and producing assets for organic and paid campaigns. The work also involved developing detailed creative briefs for influencer partnerships, ensuring all paid content aligned with the brand’s visual standards, and collaborating on global product launches and in-person brand activations with partners such as Luar, Eckhaus Latta, and Jo & The Juice.