Hi, I’m Giuliana,
Toronto-based designer
and visual storyteller.

I’m passionate about visual storytelling and creating work that makes people stop and notice. I love designing experiences that evoke a reaction. I bring that same energy to professional projects, shaping campaigns, assets, and content that communicate clearly and resonate with audiences. My work is grounded in bold, intentional design, where every element serves a purpose.

For the past several years, I’ve worked as a designer and creative lead for brands like The Sorry Girls and Mejuri. I created visual assets, guided campaigns, and shaped the look and voice of their digital content. These experiences taught me how to bring ideas to life in a way that is both strategic and visually strong.

I hold a Bachelor of Design from the Fashion Communications program at Toronto Metropolitan University (formerly Ryerson University), where I developed my foundation in visual design, photography, and creative direction.

Outside of work, you’ll usually find me rearranging my apartment like a small set design project, getting lost on coffee walks, hunting for vintage fashion finds, or soaking in new albums and concerts.

Contact : giuliana.rucchetto@gmail.com