The Sorry Girls

The Sorry Girls is a legacy DIY, interior design, and lifestyle YouTube channel with over 2 million subscribers, known for turning small spaces and thrifted pieces into elevated, design-forward content. As designer and social media manager, the focus was on leading visual strategy across YouTube and social platforms. This included designing all YouTube thumbnails from concept to posting, creating campaign and social graphics, producing original photography, and editing digital content, all with an emphasis on audience engagement, platform growth, and cohesive brand storytelling. The projects below highlight an approach rooted in visual storytelling, digital design, and performance-driven creative direction.