Diamond Tennis was a company-wide launch introducing a core collection of diamond tennis bracelets and necklaces, supported by complementary diamond styles. As part of the social team, my focus was on the social campaign supporting the launch, translating the broader collection story into social-first creative. I contributed to the creative direction and helped shape how the launch came to life across the feed, supporting the planning and execution of the shoot, capturing and editing photo and video content, and delivering a cohesive set of assets for organic social and paid placements.