I worked on social content for the Gelato Charlotte launch, showcasing new colors and finishes of Mejuri’s classic Charlotte rings through The Scoop Shop — a gelato-themed pop-up activation in London and New York. For the launch, the social team captured campaign shoot BTS, teaser, launch, and on-the-ground content, organized social and influencer moments with the events and PR teams, and translated the experience into social storytelling across platforms.